Goal : Establish a process to find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
Ideal Outcome : You’re able to consistently build high-quality, not spammy, contextual backlinks to your site without the need to create new content (guest posts, infographics, etc).
Why this is important : Link building is an essential element of SEO. If you want to rank for competitive queries, you will need to build links.
