Goal : Migrating an existing non-SEO-friendly URL structure on a WordPress website to
an SEO-friendly one, while mitigating any potential damage (e.g. if your content is
already indexed and ranked, you might notice organic traffic drops and 404 errors.
Ideal Outcome : Your SEO-friendly URL structure will help Google index and rank
your site better, and you will be able to achieve this while minimizing traffic drops.
Why this is important : The more SEO-friendly your website is, the more likely it is that
It will land on the first page of the search engine results pages.
