Goal: To execute a comprehensive SEO Backlink Audit on any website that clearly identifies what’s working, what needs to be fixed, and action steps on what to work on first.
Ideal Outcome : The end-user receives a comprehensive audit that lets them know the state of their current backlink health, along with specific action steps on what to do next
Why this is important : Backlinks are an extremely important ranking factor for Search Engines, you want to make sure you’re taking full advantage of the links you are getting, and are not getting penalized by poor links that you might have acquired throughout the time.