Goal : Knowing which of your site’s pages need to be indexed, deindexed, redirected or canonicalized,
as well as knowing how to perform each of these actions.
Ideal Outcome : You will clean up your website’s URL profile, by only indexing the pages
that need to be indexed and solving some duplicate content issues
Why this is important: This URL audit is very important for crawl-path optimization.
In other words, indexing the right URLs on your website will help Google and the other
search engines crawl the pages you want them to display in SERPs, as opposed to pages
that only make your website look outdated, spammy, or plain and simply low-quality.
